Clear direction. Capable leadership. Confidential transition
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Clear direction. Capable leadership. Confidential transition *
Experience and qualifications
Former Interim Chief Executive Officer
Former senior health executive
Board director
Business owner
Master of Business
GAICD
Accredited LSI practitioner
Diploma of Professional Coaching
Certified Ikigai Life Coach
Meet Jodie
Jodie Cranham is the Founder and Principal Consultant of Cranham & Co, a strategy and leadership practice helping Boards, organisations, business owners and leaders shape what comes next.
A strategist, facilitator, leadership coach, Board director and business owner, Jodie brings extensive experience spanning executive leadership, governance, strategic planning, organisational development and change. She has served twice as Interim Chief Executive Officer of Rural Northwest Health Service and held senior executive roles with Ballarat Health Services, subsequently Grampians Health, and Barwon Health.
Jodie understands strategy from several sides of the table. As a former Chief Executive and senior executive, she knows what it takes to lead through complexity, balance competing priorities and translate strategic intent into practical action. As a Board director, she brings a strong appreciation of governance, organisational accountability and the decisions Boards must make about future direction. As an owner of multiple businesses, she also understands the commercial and personal realities of growth, succession, leadership transition and reducing dependence on business owners.
Through Cranham & Co, Jodie works with Boards and executive teams to develop clear, relevant and deliverable strategies grounded in evidence, stakeholder perspectives and leadership judgement. She supports established business owners to clarify the future of their businesses alongside their own next chapter. She also works with executives, emerging leaders and teams to build self-awareness, strengthen leadership capability and navigate change with greater confidence.
Jodie holds a Master of Business, Bachelor of Arts in Communication, Diploma of Professional Coaching and Diploma of Applied Science in Dental Therapy. She is a Graduate of the Australian Institute of Company Directors, an accredited Lifestyles Inventory practitioner and a certified Ikigai Life Coach.
Known for combining strategic discipline with warmth, curiosity and practical insight, Jodie creates the conditions for honest conversations, thoughtful choices and genuine ownership. Her approach is collaborative and adaptable, shaped around each client’s context rather than a generic model. Her focus is always on helping people clarify what matters, build the capability to act and move forward with confidence.
Why this work matters to me
For much of my career, my identity was closely connected to my work. I held senior executive and Chief Executive roles, leading people and organisations through complexity, change and competing priorities. I was often the person others turned to for direction, clarity and solutions.
Over time, I began to reflect more deeply on what leadership, purpose and contribution meant for the next chapter of my life. That period of curiosity and rediscovery led me to study coaching, explore Ikigai and ultimately create a different way of working, one that brings together my experience in strategy, leadership, governance and business with my commitment to helping people make thoughtful and meaningful change.
Today, I work with Boards, leaders and business owners at pivotal moments: establishing a new strategic direction, building leadership capability, preparing a business for transition or deciding what comes next personally and professionally.
I understand these moments not only as an adviser, but as someone who has navigated significant transitions herself. That experience shapes the way I work, with curiosity, warmth, honesty and a firm focus on turning reflection into practical action.
How I Work
Every engagement is different, but the way I work is grounded in six consistent principles.
Lived experience
My advice is grounded in experience as a Chief Executive, senior executive, Board director, coach and business owner. I understand both the strategic decisions made around the table and the practical realities of delivering them.
Clarity and purpose
I help clients step back from competing priorities, identify what matters most and make thoughtful choices about where to focus their energy and resources.
Partnership and co-design
I work alongside clients, drawing on their knowledge, experience and perspectives. The strongest solutions are shaped together—not imposed through a generic model.
Structured but adaptable
Every engagement has a clear and disciplined process, adapted to the organisation, business, people and circumstances involved.
People and performance
Strategy succeeds through people. I consider the leadership, relationships, capability and behaviours needed to turn direction into meaningful and sustainable results.
Practical action
Insight must lead somewhere. I help translate conversations and aspirations into clear priorities, decisions, responsibilities and achievable next steps.
Working Together
Looking for a thoughtful and practical partner? Let’s start a conversation.
Based in Geelong, I work with leaders and organisations across the Surf Coast, Bellarine Peninsula, Colac Otway Shire, Golden Plains, Grampian, Loddon Mallee and greater Victoria, as well as online.
The Cranham & Co Approach
At Cranham & Co, leadership development places the person at the centre.
Our work focuses on three interconnected elements:
Purpose and Wellbeing
Clarity about values, direction and personal sustainability.
Structures and Systems
Creating the organisational foundations that support sustainable success.
Leadership Capability
Developing confidence, influence and effective leadership practices.
This approach helps leaders grow personally while strengthening the organisations and communities they serve.